General

Welcome to the General Campus

Beercampus utilizes state-of-the-art digital technologies and development tools to quickly and efficiently provide engaging learning at a very low cost compared to traditional classroom and Web-based delivery. These solutions are also highly tailored to the specific needs of beer distributors. This Demo Campus shows short samples from our online learning solution, and features Paul Russell and Ken Cooper, two of the founders of eJ4, Beercampus’ parent company. If you would like to view the entire library, please give us a call.

Please select a topic to begin your training:

*Curriculum Examples
Administrative	An organization is only as good as its front-line people. Learn effective administration and service skills that will increase customer satisfaction and drive customer loyalty.
Key Account Selling	Selling to Key Accounts requires a different level of sophistication than selling up and down the street. The sales cycle is longer, the number of decision makers—each with their own needs and perspectives on your business—is greater, and the stakes are higher. Give your key account sellers a leg up by teaching them complex selling skills and sales tactics.
Leadership	Leaders are not only responsible for current overall results, but must also be concerned with longer term organizational health and performance. This means setting values, strategic directions, and performance expectations that increase satisfaction and profitability. Learn how to bring this to life while balancing value for customers and employees, and creating a climate of empowerment, innovation, agility, and ethical behavior.
Merchandising	Merchandising means providing products to consumers that are easy to buy, attractive to buy and desirable to buy. Learn how to grab attention and motivate consumers to choose your product thereby increasing sales for both the wholesaler and the retailer. From the lobby to the perimeter to endcaps to the gondola to cold drink merchandising equipment in large and small format…it’s all here.
Negotiating	Most Americans hate the negotiation process because it seems confrontational and leads to win/lose outcomes…exactly the opposite of what we want. But, a few Americans know that negotiation aimed at long-term win/win relationships results in more benefits for both sides. The process is even fun once you get the hang of it.
Operations	Money wasted on energy bills that are higher than they need to be comes right off your bottom line. You can add one dollar of profit for every dollar of energy savings you can earn. Here, we show you what one business like yours has done to put those dollars into their own pocket rather than into the pocket of the electric utility company. You and your people can replicate their moves and make your business more profitable.
Safety	People are the life-blood of any organization. As an absolute number one priority, they must be kept safe. Our business involves driving, lifting, stacking, and various other activities that are, when executed incorrectly or carelessly, prone to unacceptable risks to our people. Attention paid to safety boosts morale, enhances quality of work life, reduces turnover and minimizes financial exposure.
Selling Skills	Selling means connecting your products and services to the needs of your customer … and thinking like your customer. Learn powerful skills to show customers how they can profitably use your products.
Selling Skills: On Premise	Selling on-premise is different. Your products are almost always the same brands but your services are very different. And thinking like an on-premise customer requires effort and study. Learn powerful skills to show on-premise customers how they can profitably use your products, services and ideas.
Selling to Liquor Stores	Liquor stores live or die based on the sales they ring up every day. The volume of sales they get rise and fall based on four key variables. Understanding these variables will lead to a whole new way of selling to the decision maker at liquor stores.
Supervision	The job of "supervisor" is one of the toughest in any organization. It's where the buck stops from the top, and concerns start from the bottom. Learn how to be a followable leader and to get the most out of your people through these practical techniques.
Talking About Our Industry	Strangers see you in a logoed shirt or blouse and ask you questions critical of our industry. People who know where you work ask your opinion about industry-related issues and disturbing “facts” that they hear. What do you say? Find out here.
Tel-Sell	What is Tel-Sell? Well it's not an easy job that's for sure. More companies are relying on their call center staff to step in and help sell. Telephone and selling? The courses in this series will walk you through everything you need to know to be a successful Tel-Sell representative. From leaving messages to offering an upsell, these programs have you covered!
Up and Down the Street	In urban markets (and elsewhere) a lot of business is done with independent operators who own, individually or with a group, one to five retail outlets. How do these retailers differ from chains? What makes them tick? How do you sell them? Find out here.
Wal-Mart for Delivery Drivers	From nothing to retailing behemoth Wal-Mart is here to stay. As a delivery driver you need to know how Wal-Mart runs their business: from the Wal-Mart Story and Culture to Checking In and Refusals, to how to manage effective relationships. You bring special benefits to Wal-Mart, learn how you can make things go smoother.
Wal-Mart for Merchandisers	From nothing to retailing behemoth Wal-Mart is here to stay. As a merchandiser you need to know how Wal-Mart runs their business: from the Wal-Mart Story and Culture to Checking In and Refusals, to how to manage effective relationships. You bring special benefits to Wal-Mart; learn how you can make things go smoother.
Wal-Mart for Salespeople	From nothing to retailing behemoth Wal-Mart is here to stay. As a sales person you need to know how Wal-Mart runs their business: from the Wal-Mart Story and Culture to Checking In and Refusals, to how to manage effective relationships. You bring special benefits to Wal-Mart; learn how you can make things go smoother.
Workplace Compliance	Organizations are absorbing needless expense and employee dissatisfaction because their leaders don’t understand how to manage in today’s legal and regulatory environment. Learn how to "stay within the lines" and avoid problems of workplace compliance.