Situation:

The last decade has complicated your business. Product innovation has become integral. We’ve seen an increase in SKUs for beer distributors that are starting to rival the soda guys. You’ve taken a lot of time to craft a great beer, marketing campaign, and promotions … but if you can’t sell the distributor on what’s in it for them, then all your hard work really doesn’t matter.

Distributors face fierce competition for retailer mindshare and space. Margins are tight and the knowledge and skills required to be successful are rapidly increasing.

Distributors sell what they know best and will make the most money – either in high margins or in volume.

Brewers need to:

Increase product mindshare and awareness
Increase sell through at retail
Frequently communicate clear and concise messaging
Ensure targeted messages hit the front-line workforce
Maintain the targeted capacity of your brewery
Avoid costly OOS

The Solution:

Using video BeerCampus can help you market you message to your distributors. We can create a custom package that is right for you. Call for more info.

Examples:

• New product rollout
• Marketing programs
• Strategic initiatives
• Price updates
• POS instructions

ANY time you need to communicate with your distributors with the same message at the same time BeerCampus can make it happen.

Call or email for more information.